Have you heard of the saying, “First impressions last”?
What is most important to note is that your first impression no longer happens the first time you meet a person. You no longer have to meet someone, to know someone. In this day and age, your first encounter no longer happens in person, but online.
Once you hear a person’s name for the first time, chances are, your first instinct is to look for that person online. The first page of searches would probably lead you to his / her social media platforms, affiliations, interests, and connections. And before you know, it, you have already made your first impression without even meeting in person.
Whether you are an individual contributor, leader, or entrepreneur, your online presence matters. It shapes perceptions of people beyond your current circle of influence and opens doors to opportunities you never thought possible. Here are 5 simple steps to boost your online personal brand.
Know your audience Who are you meant to help in this lifetime? This can be your past self, your family, friends, and colleagues. Be very specific. Identify your audience’s demographics, hobbies, and interests.
Identify your platforms Each social media platform requires a different persona. Depending on where your audience frequents, make sure to be visible where they are most likely to spend most of their time.
Use a consistent brand Develop a cohesive identity across your chosen platforms. When people see you online, they should hear your voice in their head, as if you are speaking to them in person. This can range from the choice of colors, words, and imagery.
Stay relevant Social media algorithms favor highly engaging content. High engagement can mean more people seeing you in their feeds. Create and share content that demonstrates you as a subject matter expert, and be in the know of the latest trends that are particularly relevant to your audience.
Be authentic Connect on a deeper level with your audience by sharing both your highs and lows. This builds trust and credibility for people to know you personally. Share stories, foster meaningful conversations, and nurture relationships with peers.
In today’s interconnected world, having a strong online presence is not just advantageous but essential. If you think you are still not maximizing your digital presence, let us know in the comments. We at The Leadership Project would love to help!
